The sexual dynamics of the American conservative resurgence have been fascinating over the last few years.
Evie Magazine is a conservative women’s magazine first published in 2019. Its aesthetics and content reflect the “trad life/trad wife” movement, creating a pastoral fantasy of rural, agrarian labour combined with an idealized hetero-nuclear family. At the fringier end of things, Evie’s content splices into ideologies like pronatalism, anti-vaccination, the benefits of “raw milk” and other health quackery, transphobia, anti-feminism, COVID denial, QAnon, etc.
It’s epitomized by the “tradwife” image, a (white) long-haired woman in a white or print dress, hair kerchief, and cowboy boots who has had borne and raised several children while running a country farm and baking her own bread daily, and yet somehow still looks like a fashion model. She does no paid labour outside the home, instead leaving that to her commuting (white) husband.
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